It seems companies have had mixed levels of success with Google+ so far. However, that hasn’t discouraged other companies from jumping on board and trying out the social network for themselves.
While the average amount of time spent on Google+ has decreased recently, many brands are still having success driving user engagement on their pages. According to a recent study, user engagement on Google+ brand pages seems to peak around midweek during the morning. Emarketer has nice breakdown of the statistics, be sure to take a look at all of their findings here.
Have you had success driving user engagement for your brand page on Google+? What days and times have you found work best for posting content?
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Adam Hubka is Director of Digital Strategy and Design for Paramount Communication Group. Adam is a Certified E-Marketer (CEM) and a Certified E-Marketing Analyst (CEA). Follow Adam on Twitter @AdamHubka. |
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Adam Hubka
Paramount
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