Posts Tagged ‘Google+’

In December 2013, Google announced that images within emails would be displayed automatically for all Gmail users, regardless of whether or not they clicked “Display Images Below.” Google will now cache images and serve them through their own secure proxy servers to protect users from viruses or malware that could be associated with externally hosted images. The change was also made to speed up the open time for each message and make the user experience more consistent with mobile email.

How will this impact email marketing?

The biggest change for marketers will be with unique open rate data for Gmail messages. Since the image cache will only serve the first image, email marketers will only be able to track unique opens for Gmail users.

Google says the change will have a positive impact on open rates since marketers will no longer have to depend on users both opening the message and loading the images. This may in fact lead to Gmail open rates increasing, as well as boosting total opens.

However, while open rates may increase, Gmail will no longer be sending the IP address information of their users, effectively limiting the amount of data collected from opens. Tracking geolocation and whether users view it on mobile, desktop or web could prove to be a challenge.

Gmail is reported to have over 425 million users, so this change is definitely worth noting, especially if it starts a trend within the email industry. It also means email marketers should focus on the appearance of their design more than ever. Gmail recipients will no longer have to click to see images, so the message will be front and center upon first viewing. Placing emphasis on email best practices and strong email design can help you maximize the increased visibility and make a great first impression.


is Director of Digital Strategy and Design for Paramount Communication Group. Adam is a Certified E-Marketer (CEM) and a Certified E-Marketing Analyst (CEA). Follow Adam on Twitter @AdamHubka.
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New data reveals that Google+ visits continue to rise. According to comScore, the total unique U.S. visitors grew from 15.2 million in November, 2011 to 27.7 million in June, 2012. That is roughly an 82% increase in visits. Additionally, worldwide visitors to Google+ increased 66% over that same time period, growing from 66.7 million to 110.7 million.

The social network turned a year old this past June, but it has received mixed reviews and shifts in popularity almost from the beginning. While many people have called it a “ghost town” due to the perceived lack of activity, these recent numbers seem to contradict the notion that Google+ is dying a slow death.

In reality, Google+ may be more popular and active than most people realize. The social network actually scored higher than Facebook, LinkedIn, Twitter, and Pinterest in a user satisfaction survey conducted by The American Customer Satisfaction Index.

That being said, whether Google+ can ever grow to match the size and influence of Facebook and Twitter remains to be seen. It’s possible that Google+ ends up being a very popular niche social network with a dedicated group of users but never matches the popularity of Facebook or Twitter. However, it’s equally possible that it could grow to eclipse rival social networks with the powerful combination of Google’s ecosystem, a friendly user interface, simple privacy settings, and robust features.

Only time will tell, but it seems fair to say that Google+ isn’t going away quietly. Do you use Google+ for personal or business use? Share your thoughts on Google+ in the comments below.


is Director of Digital Strategy and Design for Paramount Communication Group. Adam is a Certified E-Marketer (CEM) and a Certified E-Marketing Analyst (CEA). Follow Adam on Twitter @AdamHubka.

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Google+ LogoIt seems companies have had mixed levels of success with Google+ so far. However, that hasn’t discouraged other companies from jumping on board and trying out the social network for themselves.

While the average amount of time spent on Google+ has decreased recently, many brands are still having success driving user engagement on their pages. According to a recent study, user engagement on Google+ brand pages seems to peak around midweek during the morning. Emarketer has nice breakdown of the statistics, be sure to take a look at all of their findings here.

Have you had success driving user engagement for your brand page on Google+? What days and times have you found work best for posting content?


is Director of Digital Strategy and Design for Paramount Communication Group. Adam is a Certified E-Marketer (CEM) and a Certified E-Marketing Analyst (CEA). Follow Adam on Twitter @AdamHubka.

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