Posts Tagged ‘Pinterest’

Much like a company website, business pages on social networks are an excellent tool for brand positioning and marketing. In fact, there are studies that show that consumers value a brand’s social media presence more than their website. Social networks give businesses a chance to interact with these users, provide valuable product details, contribute to SEO methods, attract new customers, and build loyalty through direct communication.

Here are a few things businesses can incorporate into their social media strategy to engage consumers, enhance branding, and position themselves for new leads.

  • Polls, Questions, and Consumer Feedback
    Social networks provide a valuable opportunity for crowdsourcing and focus group-style research. By posting questions, conducting surveys, and encouraging user contributions, you can easily collect data that can be used to shape your marketing campaigns.
  • Exclusive offers for followers
    If you have discount prices, exclusive specials, or free items to giveaway, these can all be perfect for your social media followers.
  • Contests and content submissions
    You can drive engagement using things like contests, scavenger hunts, promotions, and caption contests using Facebook apps, Pinterest boards, Twitter hashtags, Instagram photos, and more.
  • Newsletter sign-ups and Emails
    If you have an email newsletter, providing an app on your Facebook page is a great way to drive sign-ups and find new readers. Including social media icons in your emails and encouraging readers to follow your pages also helps drive traffic from email and integrate the two channels.
  • Video Highlights
    87% of marketers in the United States use video for content marketing. Video features are a fun way for businesses to showcase items or provide a look behind the scenes. YouTube channels, Facebook apps, and mobile apps like Vine are all worth looking into if you have content that would lend itself well to visual display.

It’s important to remember that you don’t necessarily need to be on every social network. Identifying which channel is the best fit for your company will save time and provide better results for outreach methods.

Sure, the popularity of any one social network may shift, and trends may steer users to the next big thing, but the social medium as a whole shows no signs of disappearing anytime soon. The influence and scope of social media ensures that it is likely here to stay. Businesses can take advantage of this channel by incorporating smart, interesting, and valuable contributions to the online discourse.


is Director of Digital Strategy and Design for Paramount Communication Group. Adam is a Certified E-Marketer (CEM) and a Certified E-Marketing Analyst (CEA). Follow Adam on Twitter @AdamHubka.
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PinterestFacebook and Twitter are the two most popular social networks in the U.S., but Pinterest has established itself as the third most popular social network, and its growth doesn’t appear to be slowing anytime soon.

New data from shareaholic.com shows that Pinterest was responsible for 1.05% of all referral traffic in February 2012. That means it drives more traffic than  Google+, LinkedIn, YouTube and Twitter. Additionally, a report from Experian says the social network had 104 million visits in March, 2012. That makes Pinterest the third most-visited social network in the United States. These numbers put them ahead of LinkedIn, Google+, MySpace, YouTube and Tumblr.

Many businesses are still trying to decide if Pinterest is right for them. Much of the content is related to design, arts & crafts, fashion, and home decoration, but it can provide value for pretty much any business. For instance, if you have a portfolio of designs, photos or graphic projects, you could make a Pinterest board and showcase it. If your company hosts events, you could create boards pinning your conference promotional flyers, organizations you partner with, sponsors, or professional speakers. The possibilities are endless.

Pinterest’s concept of curating images isn’t unique. There are other sites like Fancy, Clipboard, Gentlemint and BO.LT that are similar, but Pinterest has proven to be the king of this format.

It’s difficult to see Pinterest going away anytime soon if you consider these huge traffic numbers and the growing popularity. Do you use Pinterest for your business?


is Director of Digital Strategy and Design for Paramount Communication Group. Adam is a Certified E-Marketer (CEM) and a Certified E-Marketing Analyst (CEA). Follow Adam on Twitter @AdamHubka.

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