Posts Tagged ‘Smartphones’

Recent trends show that Twitter is rapidly increasing in popularity and could eventually reach the levels of Facebook in terms of influence. While the social network has been around since 2006 and has always had a devoted, loyal following, it has often been viewed as secondary to Facebook in terms of social networks. That could be changing very soon.

Twitter CEO Dick Costolo recently said the site now has over 400 million tweets a day. Additionally, Twitter revealed that 60% of their 140 million active users access the social network through mobile devices. That number reflects an increase of 55% from data released in September 2011.

A key demographic group is also showing heightened levels of interest in Twitter. A survey conducted by Pew shows 31% of internet users between the ages of 18 and 24 use Twitter, and 22% of them access the social network via mobile devices. This younger demographic is the fastest growing segment of users; 20% of them say they use Twitter daily.

These numbers illustrate Twitter’s growing popularity combined with a shift to mobile caused in part by the increasing prevalence of smartphones among users.

While Facebook has been making attempts to increase their mobile exposure and adjust to users increasingly accessing the site via mobile devices rather than traditional computers, Twitter has always been well positioned to succeed on both, especially through mobile. The simplicity of Twitter helps it to easily translate across multiple devices and platforms while also creating an ease of entry for users looking for quick, basic communication through social media.

Twitter has also been leading the way for monetizing the mobile experience.

“We have an ad platform that already is inherently suited to mobile, even though we launched our platform on the Web and only started running ads on mobile recently.”

Twitter CEO Dick Costolo.

The company projects revenue to reach $269 million in 2012 and has expectations of $540 million in 2013. Additionally, there have been reports that the site could surpass $1 billion in revenue by 2014.

Whether Twitter can rise to become the undisputed champion of social media and dethrone Facebook waits to be seen. But it’s difficult to imagine the popularity of the site trailing off any time soon, especially if you consider the growing acceptance of Twitter hashtags and user handles in TV shows, commercials, sporting events, pop culture and business.

is Director of Digital Strategy and Design for Paramount Communication Group. Adam is a Certified E-Marketer (CEM) and a Certified E-Marketing Analyst (CEA). Follow Adam on Twitter @AdamHubka.

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A recent study by ComScore shows that mobile users in the United States are big fans of mobile apps. According to the study, four out of every five minutes spent on smartphones are with apps.

When it comes to specific apps, Facebook appears to be leading the way in popularity and engagement. The average mobile Facebook user spent around 7 hours on the social network in March 2012. Additionally, U.S. smartphone users spend more time on Facebook than any other mobile app, amounting to 12% of all time spent on their device. Twitter has also seen exceptional engagement, with the average user spending roughly 2 hours on the mobile app, compared to just over 20 minutes per user via This indicates a growing preference for mobile apps instead of traditional mobile web browsing.

These numbers support additional studies which have shown the popularity of social networking apps with smartphone users. Lightspeed Research conducted a survey that revealed 73% of smartphone owners use a social networking app on a daily basis, with an additional 19% saying they use them at least weekly.

With mobile devices continuing to grow in popularity, and analysts such as Nielsen revealing that over 50% of consumers now own smartphones, it’s probably a safe bet to assume that usage of mobile apps will continue to grow as long as companies recognize and cater to the market.

is Director of Digital Strategy and Design for Paramount Communication Group. Adam is a Certified E-Marketer (CEM) and a Certified E-Marketing Analyst (CEA). Follow Adam on Twitter @AdamHubka.

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