Posts Tagged ‘social networks’

Much like a company website, business pages on social networks are an excellent tool for brand positioning and marketing. In fact, there are studies that show that consumers value a brand’s social media presence more than their website. Social networks give businesses a chance to interact with these users, provide valuable product details, contribute to SEO methods, attract new customers, and build loyalty through direct communication.

Here are a few things businesses can incorporate into their social media strategy to engage consumers, enhance branding, and position themselves for new leads.

  • Polls, Questions, and Consumer Feedback
    Social networks provide a valuable opportunity for crowdsourcing and focus group-style research. By posting questions, conducting surveys, and encouraging user contributions, you can easily collect data that can be used to shape your marketing campaigns.
  • Exclusive offers for followers
    If you have discount prices, exclusive specials, or free items to giveaway, these can all be perfect for your social media followers.
  • Contests and content submissions
    You can drive engagement using things like contests, scavenger hunts, promotions, and caption contests using Facebook apps, Pinterest boards, Twitter hashtags, Instagram photos, and more.
  • Newsletter sign-ups and Emails
    If you have an email newsletter, providing an app on your Facebook page is a great way to drive sign-ups and find new readers. Including social media icons in your emails and encouraging readers to follow your pages also helps drive traffic from email and integrate the two channels.
  • Video Highlights
    87% of marketers in the United States use video for content marketing. Video features are a fun way for businesses to showcase items or provide a look behind the scenes. YouTube channels, Facebook apps, and mobile apps like Vine are all worth looking into if you have content that would lend itself well to visual display.

It’s important to remember that you don’t necessarily need to be on every social network. Identifying which channel is the best fit for your company will save time and provide better results for outreach methods.

Sure, the popularity of any one social network may shift, and trends may steer users to the next big thing, but the social medium as a whole shows no signs of disappearing anytime soon. The influence and scope of social media ensures that it is likely here to stay. Businesses can take advantage of this channel by incorporating smart, interesting, and valuable contributions to the online discourse.

is Director of Digital Strategy and Design for Paramount Communication Group. Adam is a Certified E-Marketer (CEM) and a Certified E-Marketing Analyst (CEA). Follow Adam on Twitter @AdamHubka.

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Facebook recently announced they now have more than one billion active users each month. The number is truly astounding if you consider the size and scope in comparison to other popular social networks worldwide.

The 1 billion number marks an increase of 45 million users since July 2012, when they reported that 955 million people use Facebook. In the United States alone, surveys have found that 42% of Internet users have a Facebook account. With a user base of that scale it is no wonder that businesses continue to move towards the social network to engage their customers and capitalize on the marketing opportunities that have developed through Facebook exposure.

For all of the talk about stock price issues, privacy concerns, and claims of over saturation, the social media giant continues to grow and continues to stay relevant for both its users and businesses alike.

In honor of the occasion, Facebook has released their first video ad campaign. They worked with Wieden + Kennedy (most well known for their Nike commercials) to develop the 30 second promo.

Celebrating a billion people is very special to me. It’s a moment to honor the people we serve. For the first time in our history, we’ve made a brand video to express what our place is on this earth. We believe that the need to open up and connect is what makes us human. It’s what brings us together. It’s what brings meaning to our lives.

-Facebook CEO Mark Zuckerberg

is Director of Digital Strategy and Design for Paramount Communication Group. Adam is a Certified E-Marketer (CEM) and a Certified E-Marketing Analyst (CEA). Follow Adam on Twitter @AdamHubka.

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New data reveals that Google+ visits continue to rise. According to comScore, the total unique U.S. visitors grew from 15.2 million in November, 2011 to 27.7 million in June, 2012. That is roughly an 82% increase in visits. Additionally, worldwide visitors to Google+ increased 66% over that same time period, growing from 66.7 million to 110.7 million.

The social network turned a year old this past June, but it has received mixed reviews and shifts in popularity almost from the beginning. While many people have called it a “ghost town” due to the perceived lack of activity, these recent numbers seem to contradict the notion that Google+ is dying a slow death.

In reality, Google+ may be more popular and active than most people realize. The social network actually scored higher than Facebook, LinkedIn, Twitter, and Pinterest in a user satisfaction survey conducted by The American Customer Satisfaction Index.

That being said, whether Google+ can ever grow to match the size and influence of Facebook and Twitter remains to be seen. It’s possible that Google+ ends up being a very popular niche social network with a dedicated group of users but never matches the popularity of Facebook or Twitter. However, it’s equally possible that it could grow to eclipse rival social networks with the powerful combination of Google’s ecosystem, a friendly user interface, simple privacy settings, and robust features.

Only time will tell, but it seems fair to say that Google+ isn’t going away quietly. Do you use Google+ for personal or business use? Share your thoughts on Google+ in the comments below.

is Director of Digital Strategy and Design for Paramount Communication Group. Adam is a Certified E-Marketer (CEM) and a Certified E-Marketing Analyst (CEA). Follow Adam on Twitter @AdamHubka.

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