Posts Tagged ‘Twitter’

Much like a company website, business pages on social networks are an excellent tool for brand positioning and marketing. In fact, there are studies that show that consumers value a brand’s social media presence more than their website. Social networks give businesses a chance to interact with these users, provide valuable product details, contribute to SEO methods, attract new customers, and build loyalty through direct communication.

Here are a few things businesses can incorporate into their social media strategy to engage consumers, enhance branding, and position themselves for new leads.

  • Polls, Questions, and Consumer Feedback
    Social networks provide a valuable opportunity for crowdsourcing and focus group-style research. By posting questions, conducting surveys, and encouraging user contributions, you can easily collect data that can be used to shape your marketing campaigns.
  • Exclusive offers for followers
    If you have discount prices, exclusive specials, or free items to giveaway, these can all be perfect for your social media followers.
  • Contests and content submissions
    You can drive engagement using things like contests, scavenger hunts, promotions, and caption contests using Facebook apps, Pinterest boards, Twitter hashtags, Instagram photos, and more.
  • Newsletter sign-ups and Emails
    If you have an email newsletter, providing an app on your Facebook page is a great way to drive sign-ups and find new readers. Including social media icons in your emails and encouraging readers to follow your pages also helps drive traffic from email and integrate the two channels.
  • Video Highlights
    87% of marketers in the United States use video for content marketing. Video features are a fun way for businesses to showcase items or provide a look behind the scenes. YouTube channels, Facebook apps, and mobile apps like Vine are all worth looking into if you have content that would lend itself well to visual display.

It’s important to remember that you don’t necessarily need to be on every social network. Identifying which channel is the best fit for your company will save time and provide better results for outreach methods.

Sure, the popularity of any one social network may shift, and trends may steer users to the next big thing, but the social medium as a whole shows no signs of disappearing anytime soon. The influence and scope of social media ensures that it is likely here to stay. Businesses can take advantage of this channel by incorporating smart, interesting, and valuable contributions to the online discourse.

is Director of Digital Strategy and Design for Paramount Communication Group. Adam is a Certified E-Marketer (CEM) and a Certified E-Marketing Analyst (CEA). Follow Adam on Twitter @AdamHubka.

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Recent trends show that Twitter is rapidly increasing in popularity and could eventually reach the levels of Facebook in terms of influence. While the social network has been around since 2006 and has always had a devoted, loyal following, it has often been viewed as secondary to Facebook in terms of social networks. That could be changing very soon.

Twitter CEO Dick Costolo recently said the site now has over 400 million tweets a day. Additionally, Twitter revealed that 60% of their 140 million active users access the social network through mobile devices. That number reflects an increase of 55% from data released in September 2011.

A key demographic group is also showing heightened levels of interest in Twitter. A survey conducted by Pew shows 31% of internet users between the ages of 18 and 24 use Twitter, and 22% of them access the social network via mobile devices. This younger demographic is the fastest growing segment of users; 20% of them say they use Twitter daily.

These numbers illustrate Twitter’s growing popularity combined with a shift to mobile caused in part by the increasing prevalence of smartphones among users.

While Facebook has been making attempts to increase their mobile exposure and adjust to users increasingly accessing the site via mobile devices rather than traditional computers, Twitter has always been well positioned to succeed on both, especially through mobile. The simplicity of Twitter helps it to easily translate across multiple devices and platforms while also creating an ease of entry for users looking for quick, basic communication through social media.

Twitter has also been leading the way for monetizing the mobile experience.

“We have an ad platform that already is inherently suited to mobile, even though we launched our platform on the Web and only started running ads on mobile recently.”

Twitter CEO Dick Costolo.

The company projects revenue to reach $269 million in 2012 and has expectations of $540 million in 2013. Additionally, there have been reports that the site could surpass $1 billion in revenue by 2014.

Whether Twitter can rise to become the undisputed champion of social media and dethrone Facebook waits to be seen. But it’s difficult to imagine the popularity of the site trailing off any time soon, especially if you consider the growing acceptance of Twitter hashtags and user handles in TV shows, commercials, sporting events, pop culture and business.

is Director of Digital Strategy and Design for Paramount Communication Group. Adam is a Certified E-Marketer (CEM) and a Certified E-Marketing Analyst (CEA). Follow Adam on Twitter @AdamHubka.

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There are all kinds of strategies for how to use Twitter for business depending on your industry or goals. Here are a few simple tips to keep in mind as you’re getting started with your profile and growth strategies on the social network.


Fill out your profile
There is a lot of activity on Twitter, but unfortunately there are a lot of anonymous spammers lurking on Twitter as well. Be sure to fill out your bio with company details and interact often to show that you’re not just churning out content; you’re actually a real entity.

Put a face with the name
It can be hard to show the human side of a brand on social media. With all the necessary company logos and bio details, it can be difficult to show that there is a real person behind the company profile. One way to humanize the brand is to include a Twitter handle of the employee who sends the tweets in the bio section. Adding something like “Tweets by @TwitterHandleGoesHere” will tie a real person to the account and help your followers see who is speaking to them. If you have multiple people who update the profile, you could link two or three handles (depending on how much space you have in your bio) or you could change it every month. Just be sure that whoever you link knows to keep their own personal profile clean and appropriate to avoid any issues.


Add a background image
A custom background design can give your profile a nice professional look and feel. A background image with your contact information and URLs is a great way to showcase your online presence and encourage cross-channel interaction.

Add a profile photo
It’s important to use a good quality profile picture in your Twitter profile. People won’t take you seriously if you stick with the default “white egg” image, so it’s best to use an image that stays consistent with your brand, such as your logo or a variation of it. Also, once you pick your profile photo, try not to change it too often in order to avoid confusion with your followers.


Find your audience
Once your profile is created, it’s a good idea to start following other users. Look for Twitter users who post similar content and follow them to build up your audience. Blogs, websites, professional speakers and industry experts can be a great resource for quality content. Be sure to retweet interesting material from your followers and always give credit by including their handle and either an “RT” or “Via” to show them as the source.

Use Twitter lists
Twitter lists are another way to find specific content and segment your followers into topic streams. Lists allow you to monitor the activity of specific users based on criteria that you define. Do you have a bunch of followers in the Email Marketing industry? Put them in a list and you’ll be able to isolate their tweets to make it easier to interact. Maybe you only want to see the tweets from your followers that post about Sports? You can create a list for that. You can also follow public lists created by other users.

Using these simple tips should help you get started with building your Twitter strategy. What are some suggestions you would have for businesses looking to get started on Twitter?

is Director of Digital Strategy and Design for Paramount Communication Group. Adam is a Certified E-Marketer (CEM) and a Certified E-Marketing Analyst (CEA). Follow Adam on Twitter @AdamHubka.

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